Corporate Profile

Riding The Competitive Edge With SHARICH

Consistent patterns of growth and performance since founded. Strong management capacity with substantial industrial and investment experiences that can leverage on the company’s strong and stable long-term financial strength and investment position.

Strong corporate positioning and national network in both industrial and community relations. Well-reputed for an unwavering spirit of excellence, service and quality. Well-regarded as a corporate group that possesses unbending character of honesty and determination in all dealings with stakeholders, partners, staff, customers and the community.

Stretchable and fully-functional operation and resource capacities and abilities for further new geographical expansion.

Strong foresight, clarity in long-range vision and keen ability to execute growth strategy for acquisition, continued national expansion, and explore global growth opportunities.

Our Mission

EMPLOYEE SATISFACTION

Prioritize human capital development and staff welfare as part of integrated solutions for productivity enhancement.

Assimilate a vibrant and engaging environment, and create wholesome formal and informal activities for staffs to connect and form strong bonds as a unique Ducatisti community.

PARTNER SATISFACTION

Develop brand compliance and control mechanism for operational processes and standards enhancement towards productivity improvement, quality compliance and service excellence.

Provide a full range of brand-related resources, training and learning schemes to support brand management efforts across all levels of dealership operations.

CUSTOMER SATISFACTION

Build enduring relationships with customers and deliver top-class quality and impeccable service with all of our efforts and dedication of our skills, commitment and professionalism to satisfy our customers.

Implement measures that deploy effective marketing tactics based on economy of scale for outreach to customers.

SHAREHOLDER SATISFACTION

Operate within a fair and competitive playing field and maximize shareholder value.

Leverage on partnership strengths and synergize needs and values of shareholders and partners to manage growth, sustain growth patterns, and optimize long-term satisfactory shareholders' returns.

History Timeline

Passion start young

Even while still in college, our Founder, Mr. Apichat helped start up the BMW Individual Department, resulting in over 400 special customized BMW cars sold in Thailand
First taste of success

Mr. Apichat started working full-time at an authorized BWM dealer, and helped push the sales volume from 150 units to 360 units sold per year. He also set up the first BMW Motorrad dealership in Thailand.
DUCATI legend started

While attending BMW Business School in Munich, Mr. Apichat travelled to Italy to acquired the authorized distributorship from Ducati in 2003. Ducati sales in the first year was only 12 units. In the same year, Premium Auto, a car rental and fleet sales company, was established.
DUCATI local assembly

Ducati Motor Holding set up their assembly plant in Thailand and launched the Monster 795 with over 1,500 units sold. Three new Ducati dealership was appointed, while iRobot sales rose to over 2,042 units.
Built our new home

The head quarter was relocated into the new Ducati Flagship store, which is considered the best-looking and the biggest Ducati store in Asia. Ducati sold 2,400 units, while iRobot sold 5,387 units. Acquire Royal Enfield in Y2016
SHARICH holding

While the group recorded over 28 millions USD of annual revenue, a major restructuring was undertaken to ready ourselves for the new challenges. The product of which is the “Sharich Holding”. BYD, NIU and StylPro’s distributorship was also acquired in the same year, and Ducati Concept Store was opened in Siam Paragon

Key Person

MR. APICHAT L.

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FOUNDER & GROUP CHIEF EXECUTIVE OFFICER

Having a deep bond and great passion for automobiles, Mr. Apichat Leenutaphong is highly esteemed as one of the leading executives in premium automotive industry in Thailand for almost 20 years. Come from Automobile leader family “Yontrakit” were importer of BMW, VW, Peugeot, Citroen, Audi, KIA.

Graduated in Y2000, During his post as Managing Director at Barcelona Motor Co., Ltd. (BMW Thailand authorized dealer), BMW sold more than 1,000 units per year. With the establishment of five outlets in all regions across the country, the company won first place for Customer Satisfaction Index from BMW.

After BMW, he decided to start his first own business as the exclusive Ducati product importer and distributor in Thailand with USD $150,000 capital. More than 14 years of dedication to the business, Mr. Apichat proves roaring success in terms of branding and sales volume. As a reward to his trustworthy and active efforts, Ducatisti achieved Best Performer, Best Importer, Best Customer Experience and Best Premium Experience with DRE awards from Ducati APAC. Ducatisti, under the leadership of Mr. Apichat, expanded to 14 dealerships countrywide as of 2015, and continues its ceaseless effort to expand dealership to potential provinces and abroad.

He credits his success to a hundred of staffs. Human resource is the most valued assets of the organization. He believes that the creation of comfortable working environment and good quality of life to all staffs will eventually give unmeasurable return to the organization and society relatively.

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M.L. PLOYNAPART L.

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CO-FOUNDER & GROUP EXECUTIVE DIRECTOR CHIEF HAPPINESS OFFICE

M.L. Ploynapat is a descendant of the ruling Chakri Dynasty and the Co-founder of Sharich Holding, the daughter of M.R. Supadis Diskul and granddaughter of Prince Piriyadis Diskul.

She dedicates herself to social works while taking a leading role at Sharich Holding as the Chief Happiness Officer.

She earned a bachelor degree with second class honour from the Faculty of Arts, Chulalongkorn University, and a master degree in Technology Management from University of New South Wales, Australia.

Inspired by the commitment to advance the prosperity of her homeland from Prince Damrong Rajanubhab, the founding father of the modern Thai education who is also her great grandfather, she became a lecturer of Information Technology at Chulalongkorn University for several years before turning herself into business where she can affect real changes.

She founded TH Robotics in 2011. The company represents iRobot, advanced robotic-engineered household products from the United States. Six years after establishment, the company achieved both of its financial goal and societal one. The delivery of 30,000 units of iRobot has made possible the convenience of life for the customers throughout the country, as well as enabling our staffs to have better quality of life where they can contribute positively to the society and the environment around them.

M.L. Ploynapat firmly believes that as a descendant of a royal family, she must humbly do her parts for the well-being of the Thai people, which includes giving back to the community we live in through several CSR initiatives.

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Riding The Competitive Edge With SHARICH

Our Mission

EMPLOYEE SATISFACTION

PARTNER SATISFACTION

CUSTOMER SATISFACTION

SHAREHOLDER SATISFACTION

History Timeline

Passion start young

First taste of success

DUCATI legend started

DUCATI local assembly

Built our new home

SHARICH holding

Key Person

FOUNDER & GROUP CHIEF EXECUTIVE OFFICER

CO-FOUNDER & GROUP EXECUTIVE DIRECTOR CHIEF HAPPINESS OFFICE

Meet our great team

Mr. Natee S.

Mr. Nattasak T.

Ms.Napaporn M.

Ms. Piyanart P.

Ms.Pensiri K.